![News: Mats Urde is Outstanding Case Teacher 2021 | Lund University School of Economics and Management News: Mats Urde is Outstanding Case Teacher 2021 | Lund University School of Economics and Management](https://www.lusem.lu.se/news/mats-urde-in-action_3.jpg)
News: Mats Urde is Outstanding Case Teacher 2021 | Lund University School of Economics and Management
The Case Centre - #CaseAwards2021 Outstanding Case Teaching Competition winner Mats Urde @lusem.lu.se the '5⃣ minutes with…' hotseat. Mats discusses what he likes about writing and teaching with #casestudies, his favourite case,
UrdeGreyser2015TheCorporateBrandIdentityandReputationMatrix TheNobelPrizecase PDF | PDF | Reputation | Nobel Prize
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