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The Adidas Marketing Strategy: Collabs with Big Names
Adidas: We over-invested in digital advertising
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Abdul Sattar Babar (@asbabar) / Twitter
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
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adidas Admits to Over-Investing in Digital Advertising | Nice Kicks
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Adidas: We over-invested in digital advertising
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Adidas' CEO is failing his brand with his exclusively digital mindset
Adidas: We over-invested in digital advertising
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